I attended a handful of the talks and panel debates at last week’s Social Media Week, London (#smwldn).
In a nutshell - we’re in flux, lots of opportunity to succeed if you ‘do it right’. Lots of pitfalls if you blunder in and get stuff wrong. Honest mistakes are ok, getting it wrong via cynical impulses are clearly not.
Longer blog posts will appear via my agency website but in the meantime here are my spur of the moment thoughts and reactions, distilled by 140 characters from a couple of…
