My friend Mike is a self proclaimed Luddite. He told me the other night , in a small french town square, over a lovely meal; that he doesn’t believe in advertising. (note : Although he has relied on it for years to promote his theatre and jazz festival events…)
His reasoning is that, if a business has to rely on advertising it either (a) isn’t good enough to have word of mouth recommendations fuel sales or (b) has too much money and therefore he won’t support it further and will look for…
